Every year, a new prediction circulates that travel agents are on the brink of extinction. Most recently, the usual doomsday narrative has been fuelled by the rapid rise of AI travel search.
Ask a chatbot where to go for a “relaxing beach break with culture” and it will oblige with enthusiasm, lists, videos, average temperatures and possibly a recipe for paella if you get your prompts tangled.
There’s no denying AI has raised the bar for inspiration. Customers can now explore possibilities instantly and visually, without leaving the sofa. That’s not a threat to agents, it’s just the new landscape.
