The trade-only accommodation specialist, along with several other industry figures, describted Muir "a travel legend" following her passing at a local hospice.
In addition to Stuba, Muir also spent several years working for Midcounties Co-operative – or Co-operative Travel Trading Group (CTTG) as it was formerly known.
In a statement shared with TTG on Monday (24 November), Stuba said: "Joanne served as Stuba’s BDM for the north for many years, during which time she built strong, trusted relationships across the travel trade and became a highly valued member of the team.
"She stepped away from her role only when her health no longer allowed her to continue."
