Carrick, who joins the long-haul specialist after four-and-a-half years with easyJet holidays, took up his new position on Monday (18 May).
The operator said the creation of the new role underlined the importance it places on its trade partnerships and delivering "meaningful support" for agents.
Prior to his spell as one of easyJet holidays' trade distribution managers, Carrick spent more than a decade with Glasgow-based luxury operator If Only, where latterly he held the role of Head of Sales.
Premier said Carrick was a well-known and highly respected stalwart of the UK and Irish trade trade, recognised for his collaborative approach, strong industry contacts and relationships, and his experience leading large-scale trade strategies.
Carrick's appointment comes after it was confirmed earlier this year that Premier's long-time Sales and Marketing Director Debbie Goffin would take phased retirement this summer after 26 years with the business.
"It’s a huge privilege to step into this newly created role at such a transformative time for Premier Holidays and I am excited to join the team," said Carrick.
"Having spent my career championing the trade, I am passionate about delivering strategies that drive real commercial growth for our partners. I look forward to leading the trade sales team and continuing to evolve our trade-first approach, bringing fresh energy and ideas to our engagement campaigns and ensuring our agent partners remain at the very heart of everything we do."
Carrick's arrival is the latest development in Premier's push to strengthen its wider leadership structure.
Last October, Sara Park was promoted to Head of Marketing in recognition of her efforts to rebuild Premier's marketing function post-Covid. This was followed by Clare Crowson taking up a new Senior Partnership Manager role in January, to which she brings 20 years experience across sales, marketing and partnerships.
Managing Director Niki Waters said: “We are absolutely delighted to welcome Dom to Premier Holidays. His experience, energy and strong industry relationships make him a fantastic addition to the team.
“Creating a dedicated Head of Trade Sales role is a clear statement of our commitment to the trade. Our agent partners are at the heart of everything we do, and this investment ensures we continue to support them with focus, expertise and ambition as we move into an exciting new chapter for the business."
