The operator's new Luxury Collection will feature an initial 83 five-star properties “with a minimum 4.5 rating on Google and TripAdvisor”.
Among the perks, clients will receive a 26kg luggage allowance – 3kg more than normal - and a dedicated bag drop.
Fast-track security, speedy boarding and pre-selected seating is included, although lounge access is not. Passengers also benefit from private transfers.
EasyJet holidays also said Luxury Collection guests would have access to elevated extras, “from Michelin-star dining to world-class hospitality”.
“The launch of the easyJet Holidays Luxury Collection raises the benchmark for five-star holidays and marks a new era for the travel operator – one where it is recognised not only for exceptional value, but also for refined, sophisticated luxury," said the operator.
Garry Wilson, easyJet Holidays’ chief executive, said: “The launch of our Luxury Collection reflects our ambition to redefine premium travel.”
Wilson said the hotels had been hand-selected to exceed “the expectations of the most discerning travellers”. “This new collection allows us to reach new audiences, strengthening our position as a leader in both value and luxury travel," he added.
Bookings are now open, with the first departures on 1 April 2026.
Luxury Collection comprises properties in 30 destinations across Europe and North Africa, including options from Four Seasons and Fairmont.
Other highlights include the Sultana Marrakech in the heart of the city's Medina, the Mykonos Grand Hotel and Resort, Santorini’s Grand Ambassador and One&Only Portonovi in Montenegro’s Boka Bay.
A seven-night stay at the Olivar Suites in Corfu, departing May 2026, leads in from £999pp.
The Luxury Collection will feature an initial 83 hotels (Credit: easyJet holidays)
The new venture marks the latest stage in the brand's rapid growth. EasyJet holidays launched in 2019, offering 5,000 hotels, and began working with the trade a year later.
The brand was one of the beneficiaries of Thomas Cook’s collapse, stepping in to fill the gap Cook left in the market. The pandemic also helped easyJet holidays, driving many consumers to seek the Atol-protected packages if offers.
EasyJet holidays sells in the UK, Switzerland, Germany and France. In the UK, its Atol allows it to sell three million packages, making it the third-biggest operator and fourth-largest licence holder overall.
The tour operation has theoretically limitless growth possibilities as it can tap into the parent airline’s inventory of seats, which is currently around 90 million. This is set to reach 100 million in the next few years as bigger aircraft are brought into the fleet.
The brand argues it has a business model that cannot be replicated. Jet2holidays does not use third party airlines, while Tui has had to partner with other carriers – including Ryanair and easyJet itself – to expand and compete.
