The agency currently has shops in Eastbourne, Peacehaven and Seaford but just before Christmas it will open another branch in Hailsham ending a three-month search for the right premises in the town.
Speaking exclusively to TTG, Experience It Now Travel director Richard Light said the east Sussex town, which is around nine miles north of Eastbourne, has a "good community" and just one other travel agency.
"We've had our eye on the site for the last three months or so," he said. "We looked at the population size and the competition. There's a Tui shop in the town but we feel we can offer more options."