Now in its tenth year, Abta's Holiday Habits report – released at the recent Abta Convention in Calvia – is the association's annual deep dive into the UK travelling public's sentiments, attitudes, preferences and plans.
Based on a survey of 2,000 adults conducted during July and August this year, the 2025 edition is once again loaded with actionable insights that travel agents and marketers can use to inform their strategies for the year ahead.
For us, the key themes arising from the report’s findings can be distilled into three Rs – resilience, ringfencing and responsibility.
