Lancashire joined the trade-only group as Marketing Director in May 2022 and has since overseen the rebrand and repositioning of its portfolio, which includes the Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys brands.
She took on the product function on an interim basis in February, and Gold Medal has now confirmed she will continue to lead both teams in the newly created Marketing and Product Director role.
Simon Applebaum, Managing Director of Gold Medal Travel Group, said Lancashire had made "extremely impressive progress" since taking on the additional responsibility.
