A lifelong "Killie" fan, Bircham is a former chief executive of Wrexham Football Club, now of Ryan Reynolds and Rob McElhenney fame.
Bircham started his career in travel in the Scottish town with AT Mays before joining Thomas Cook. There, he rose through the ranks, eventually moving south to manage Cook's north Wales and Merseyside region.
In 2000, he struck out on his own, launching his own agency Just Go Travel, which he eventually grew to 47 shops across the region – latterly as a Hays Travel franchisee.
