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‘Hearing a familiar voice say, “don’t worry, I’ll take care of this”, is where the value of agents truly shines’

Opinion
Julia Lo Bue-Said
5 September 2025

On National Travel Agent Day (Friday 5 September), we should be recognising the expertise, foresight and personalised care that only professional and experienced travel agents can provide, writes Advantage Travel Partnership chief executive Julia Lo Bue-Said for TTG.

Advantage chief executive Julia Lo Bue-Said
(Credit: Advantage Travel Partnership)

Advantage Travel Partnership chief executive Julia Lo Bue-Said (Credit: Advantage Travel Partnership)

Here at Advantage, we encourage people to be diligent and ensure they book holidays through a trusted travel agent to ensure they are financially protected and they receive up-to-date expert advice to ensure low-risk, stress-free and more rewarding travel experiences.

At its heart, travel always will be about human connection – understanding individual needs, crafting experiences that resonate emotionally and offering a level of care technology alone cannot replicate.