Paul Salisbury, who owns Guru Travel Group with his wife Emily, said he was left feeling "heartbroken" watching the devastation unfold as category 5 storm Hurricane Melissa barrelled across the Caribbean island earlier this week.
"As a business the best thing that we can do is get people on planes back to the island but we can't sell Jamaica without fixing the island first," Salisbury said.
"Whether you are a travel agent or an individual everybody goes through tough times. Nobody in the UK will ever experience what the Jamaicans have experienced in the last few days.
