Iberostar Hotels & Resorts will “definitely focus more than ever on the trade” as it accelerates its €210 million resort refurbishment plans, personalisation options and community tourism projects.
Iberostar Selection Riviera Cancun is one of many new resorts the group will focus on promoting in 2026, alongside implementing a raft of refurbishments and new community tourism projects with Planeterra
Speaking to TTG at WTM London, Finn Ackermann, Iberostar's chief commercial officer, highlighted a 50% increase in bookings from the UK market in the past 24 months, an estimated 60% of which came from the trade, which are typically more lucrative compared with direct bookings.
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