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Lloyd Cross: 'The more AI comes into play, the more people will want to buy from agents'

The Big Interview
Harry Kemble
27 July 2026

Lloyd Cross joined The Travel Network Group (TTNG) last month as Chief Commercial Officer, almost a year after he sent shockwaves across the industry by announcing he was leaving Jet2holidays after 13 years. He tells TTG's Harry Kemble about his plans at TTNG and how he hopes to execute them. 

Lloyd Cross
LinkedIn/Lloyd Cross

TTNG's Lloyd Cross reflected on the trade relationships Jet2holidays had during his 13-year stint there

Exactly 30 days have elapsed since Lloyd Cross became Chief Commercial Officer at The Travel Network Group when he sits down with TTG to outline his plans.

Many leading travel industry professionals would probably have politely requested more time to acclimatise before speaking to the trade media.

Cross, though, with all the charm that saw him rise through the ranks at Jet2holidays to become General Manager – Trade, is only too happy to talk.