Olive Lounge Travel in Crosshills, North Yorkshire, curated the content for the leaflet in consultation with Go Travel agent Sue White, whose daughter Simone White died of methanol poisoning in Laos last November. The agency then asked its consortium, Global Travel Group, to design it for them.
The team now has copies of the double-sided flyer on hand for clients to take away, and have dropped some off at a local college, while some recent clients even packed one to take with them to Thailand. You can see the flyer at the foot of this story.