An initial five hotels are planned in Oman's Dhofar governorate on the Arabian Sea where Tui and Oman's government believe there is an opportunity to put the country on the world tourism map and transform it into "a leading sun and beach destination".
Tui is working with Oman's tourism development company Omran Group to open up the destination, both holding a 45% stake in the joint venture; Omran will contribute land and capital, while Tui will contribute its experience in hotel operations, distribution and local experiences, as well as airlift. A separate private investor will hold the other 10% stake.
