We have, for years, heard predictions about the decline and death of the high street. Yet across the UK, we are seeing a resurgence in the presence of the high street travel agent.
For more than 40 years, our own business – Oasis Travel – has been rooted in the high street, and now has eight branches. And while we have diversified by taking online enquiries, utilising social media and setting up a small homeworking division, our physical shops remain at the heart of our identity.
They are what make us recognisable to our clients and are a part of the local community.
In a world full of uncertainty and online scams, there is huge reassurance for customers in being able to meet their travel consultant face-to-face. Booking a holiday is one of the most exciting and important purchases people can make, often involving significant sums of money.
That human interaction builds trust, offers security and allows us to share the excitement with them of planning something special.
'The physical environment matters'
To maintain this advantage, our shops must be more than functional offices. They need to be inviting, professional, retail-focused spaces where clients feel comfortable from the moment they walk in the store.
The holiday experience should begin as soon as a customer steps through the door, welcomed with a smile and perhaps a nice cup of coffee.
The physical environment matters. Smart exteriors, attractive signage and well-designed displays all help create a positive first impression that encourages people to come in.
There is also scope for agencies to get creative. Many suppliers are eager to support their retail partners, offering point-of-sale materials, advertising content or light boxes that not only enhance the shop’s appearance but also highlight their products.
In addition, local councils often provide grants to assist with town centre regeneration. These funds can be used for improvements such as repainting your premises or updating signage.
They’re not often widely advertised either, so it’s worth you speaking to your local council to see if there’s anything available to you.
'Our camaraderie is a major strength'
Of course, bricks and mortar is only part of the equation. The people inside the store are what make a travel agency truly special.
In our own experience, the camaraderie among in-store teams is a major strength. Staff support one another, bounce ideas around among themselves and thrive on shared enthusiasm.
This team spirit filters through to our clients, creating an atmosphere where customers feel not only well looked after by the staff but genuinely welcome.
Looking ahead, I believe the high street travel agency has a strong future. In an era where so many businesses are moving toward faceless, digital-only interactions, customers are increasingly valuing the human touch.
They want personal service and local expertise – and the confidence of knowing who they are entrusting their holiday plans to.
