Miho Oguri, marketing and communications manager for the Japan National Tourism Organisation (JNTO) London Office, explained that as JNTO (stand N11-400) promotes regional travel, rail plays one of the key roles in achieving this.
She explained: “Japan is very well connected by rail, and many travellers already regard train journeys as part of the travel appeal to explore the country. Trains such as Shinkansen, scenic local lines, and sleeper trains often become part of the experience rather than merely a means of transport.
“With growing interest in slow and eco-conscious travel, we see rail as a trend that is gaining momentum.”
