Situated on the island of Borneo, Sarawak offers a unique blend of jungle thrills, cultural immersion, and unforgettable encounters – and most importantly, says Sarawak Tourism Board (stand N10-400), all without the crowds.
"Sarawak is not just a place to visit – it’s a place to feel alive," said Sharzede Datu Haji Salleh Askor, chief executive officer of Sarawak Tourism Board. “It offers the kind of off-the-beaten-path adventure that today’s traveller is craving – authentic, raw, and unforgettable.”
Known as the 'Land of the Hornbills', Sarawak's major selling points are vibrant cultures, ancient traditions, and a rainforest teeming with life. “Whether scaling limestone pinnacles, kayaking through winding rivers, or immersing yourself in longhouse communities of the indigenous people, Sarawak delivers experiences that connect travellers to both nature and tradition – making it a destination for every adventurer,” she continues.
Here are some of the destination highlights that the Sarawak Tourism Board will be promoting at WTM London:
Gunung Mulu National Park
A Unesco World Heritage Site is world-famous for its dramatic limestone karst formations and vast cave systems. It features the world’s largest cave chamber (Sarawak Chamber), the longest cave passage (Deer Cave), and stunning underground wonders. Above ground, adventurers can explore razor-sharp limestone pinnacles, rainforest trails, and canopy walks, making it a paradise for nature lovers, spelunkers (those who walk and climb in caves as a sport), and explorers alike.
Bako National Park
Sarawak’s treasured gem and its oldest national park, Bako packs incredible biodiversity into a small area. Just an hour from Kuching, it’s famous for its dramatic sea cliffs, mangrove swamps, and dense rainforest trails. The park is home to proboscis monkeys, wild boars, and more than 150 bird species, alongside unique carnivorous plants. Travellers enjoy a mix of wildlife, jungle treks, and stunning coastal views here.
Niah National Park
Niah National Park is home to Niah Caves in Sarawak, famed for their vast chambers, ancient cave paintings, and the discovery of a 65,000-year-old human skull – making them both a breathtaking natural and archaeological wonder.
Batang Ai National Park is the only place in Sarawak where you can spot orangutans in the wild © Sarawak Tourism Board
Semenggoh Wildlife Centre
Located just outside Kuching is Semenggoh, Sarawak’s famous orangutan rehabilitation sanctuary. Visitors are treated to a rare opportunity to see these endangered primates up close in their natural rainforest habitat, swinging through the trees during their feeding sessions. The centre also rehabilitates other protected wildlife, which makes it an important conservation effort. For a deeper experience, trek into the wilds of Batang Ai to spot these great apes in their untouched habitat.
Authentic cultural encounters
Join traditional Iban and Bidayuh communities in longhouses and learn about centuries-old customs, music, and cuisine.
Ecotourism
Eco-conscious travellers also have the chance to support many other conservation efforts and community-based tourism. Programmes like guided jungle treks, homestays, and conservation volunteering provide meaningful ways to give back amid extraordinary experiences. As an example of a responsible travel package, the Borneo Green Bike Tour offers travellers a low-impact way to experience Sarawak’s natural beauty, promoting responsible exploration and environmental awareness.
