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Sarawak: 'We are the destination for every adventurer'

WTM
Katherine Masters
24 October 2025

This WTM London, Sarawak will be inviting visitors to step off the beaten path and into the lush, untamed world of Malaysia’s best-kept secret adventure

Bidayuh couple in Sarawak
Bidayuh couple in Sarawak © Sarawak Tourism Board

Bidayuh people are an Indigenous community from southern Sarawak

Situated on the island of Borneo, Sarawak offers a unique blend of jungle thrills, cultural immersion, and unforgettable encounters – and most importantly, says Sarawak Tourism Board (stand N10-400), all without the crowds.

"Sarawak is not just a place to visit – it’s a place to feel alive," said Sharzede Datu Haji Salleh Askor, chief executive officer of Sarawak Tourism Board. “It offers the kind of off-the-beaten-path adventure that today’s traveller is craving – authentic, raw, and unforgettable.”

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