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'It's my job to get rock stars to their concerts on time – this is how I do it'

Agents
Katherine Masters
25 February 2026

Former flight attendant Kristian James takes us into the fast-paced and demanding world of a Travel Counsellor specialising in music touring, live entertainment and events

Kristian James
© Kristian James

What does your music tour and production niche entail?

There’s so much more to it than booking flights for artists. I look at the full run of shows planned for a tour, and work out how to get artists and crew from obscure destination A to obscure destination B in the most practical way, and that’s not always the cheapest or the quickest way. I have to factor in show times, sound checks, hotel check-ins and downtime. The goal is to get people where they need to be, on time, rested and focused, without them having to think about the logistics in between.