The two-night sailing to the German archipelago of Heligoland was designed to immerse agents in the line’s expedition cruise model, offering a "taste of Antarctica" with shore landings, wildlife experiences and science-led activities forming the core of the programme.
Guests visited both Heligoland and the neighbouring islet of Dune, while onboard workshops included plankton analysis, ocean soundscape exploration and meteorology sessions delivered in partnership with the NASA Globe Observer initiative.
Agents also experienced the ship's onboard facilities, including its sauna, hot tubs and pool areas, while in the evening, guests watched a traditional sea shanty performance from a local Heligoland choir.
The trip also marked the unveiling of HX’s exclusive "1896 Cabin" experience, inspired by a 19th-century expedition cabin and designed to celebrate the company’s founding year.
The room, which is available to book through this year, is priced at €100 per person for up to three guests, with 50% of profits supporting environmental and community projects through the HX Foundation.
Anniversary incentives for agents
HX also used the sailing to launch a raft of trade incentives and guest offers tied to its 130th anniversary celebrations.
Agents will receive a £130 gift card for every new fully deposited booking made between 1 May and 31 July, across HX’s global portfolio.
The line has also introduced a limited-time Antarctica air credit offer, with guests able to receive up to £1,000 per person towards premium economy and business class flights on selected 2026/27 departures.
More than 400 people – mainly Europe and UK agents – attended the mega-fam in May (Credit: Timo Heinz)
A separate anniversary campaign offers savings of up to 25% – or complimentary suite upgrades – on selected sailings booked between 1 May and 31 August, across destinations including Alaska, Antarctica, Greenland, Iceland and Svalbard.
Speaking to TTG during the sailing, HX Expeditions’ UK and Northern Europe sales director Mark Walter urged agents to capitalise on this year's incentives, alongside what he called a "booming" sector.
"Expedition cruising is only going up," Walter said. "There's a real opportunity for agents, but now is the time to strike."
