Celebrity Cruises, National Geographic-Lindblad Expeditions and Trafalgar all announced plans to start operating river sailings either in 2026 or 2027.
Following each announcement, there was speculation within the trade and among suppliers about how the market would react.
Furthermore, Viva Cruises will launch a new high-end brand – Viva Boutique – next year, with one ship – Viva Beyond – sailing on the River Seine before another as-yet-unnamed vessel enters service in 2027.
Both ships are being supplied by Viva’s parent Scylla AG, which currently owns a fleet of 40 vessels.
