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Your clients can help fire-scorched Jasper to recover – here's how

Destinations
Gary Noakes
26 February 2025

The quaint mountain town wants the world to know it is very much open for business this summer, after fierce wildfires swept through the largest national park in the Canadian Rockies last July

Jasper

Jasper is a gateway to the outdoors © Tourism Jasper

Shocking TV images of last summer’s wildfires in Jasper National Park looked apocalyptic, but nearly a year on, the Alberta town is preparing for another summer season.

Only about a third of Jasper itself was affected; most hotels have reopened, and the town is urging the industry to get behind it. “Jasper is standing strong,” said Emily Van Tighem, Visit Jasper’s media manager.