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How in-store kids’ play area can boost family bookings

Prestbury Travel shop in Bramhall
Prestbury Travel shop in Bramhall

Creating a dedicated in-store kids’ play area can be a savvy move to boost family bookings and create a welcoming environment for both parents and children.

When the Prestbury Travel team in Bramhall moved to new premises three years ago, alongside a spacious front office they inherited a 126-square-foot stock room.


Senior travel consultant Dawn Letham explains: “It could have become a brochure room, but we felt it would be much more beneficial to us and our clients if we made it into a kids’ area.”


As part of the shop’s refurbishment, the space was painted and transformed into an enticing area for youngsters.


It echoes the shop’s bright and modern decor and world map theme, as children can play with a giant foam puzzle mat featuring all the continents, and relax on beanbags covered in map fabric.


A cabinet houses books, paper, crayons and jigsaws, alongside a legion of soft toys, and there’s an inviting tepee.


Letham explains: “We go in each morning and tidy everything up, but it doesn’t take long to maintain it. We want it to look inviting for the kids to play in.”


Children have thoroughly enjoyed having a dedicated space.


“They just love it,” Letham adds. “It’s normally used by children aged four and upwards, while 12-year-olds were in there recently, and they happily played.”

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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