Communication counts

Both Eldridge and Marston tailor the support they offer to reflect their homeworking partners’ needs, which often means being available outside of traditional office hours in the evenings and at weekends.

This robust support is invaluable for Comley, who explains: “If I get a WhatsApp message from a client late at night, with a traditional operator I probably wouldn’t be able to deal with it until the next day. But I can send a Facebook message or WhatsApp an agent at Pure Luxury and they will jump on it. I’ll have the information ready to go first thing in the morning for the client, which makes my job a lot easier.”

Eldridge and Marston aim to be as visible as possible – both virtually and on the road.They engage with hundreds of homeworkers via social media and email, and share offers, incentives and campaign details.They also plan a regular calendar of webinars, and attend conferences and industry events to meet agents face-to-face, as well as arranging one-to-one meetings.

A host of exclusive Pure Luxury homeworking events also help keep agents in the know, including coffee mornings and dedicated regional events with suppliers, which are usually held within school hours or evenings. Comley has attended several of these, and explains: “They’re always a little bit different. One was wine tasting at a vineyard with a sommelier from One&Only Cape Town. I went on to really promote the hotel, as I got a feel for how they were, and how they dealt with clients.”

Partners in success

Bookings with Pure Luxury can be incredibly lucrative for home-based agents. This year The Travel Snob’s owner David Walker has booked more than a quarter of all his business through the operator, with an average sales value of £13,361. Having worked with Pure Luxury for a decade, he almost exclusively deals with luxury travel ambassador Samantha Morrison. He explains: “Samantha always replies quickly with everything I need. I believe it’s just as important to build relationships with your suppliers as it is with your customers.”

Having visited 140 countries, Walker is selective about the fam trips he joins, explaining: “When I’m not in the office, I don’t make bookings. So there has to be a return on investment for me and the supplier. And I have to know my clients are going to benefit, which is the case with a Pure Luxury fam.” He is currently working on several bookings following a fam to One&Only Mandarina in Mexico this autumn. “They’re fantastic trips because I’ve experienced the property and destination properly, I’ve made a contact – the whole lot,” he adds.

Eldridge and Marston regularly host fams, and the dedication they have for their roles shines through, as they praise the passion, enthusiasm and energy they see in their homeworker partners. Marston says: “They are super engaging so their eagerness to learn about our brands is amazing – making it an absolute pleasure to work in this role.”

Register as a Pure Luxury partner

To find Pure Luxury’s latest offers, incentives and news, sign up to the weekly e-newsletter, follow the brand’s social media accounts and get all the contacts you need, simply head to goldmedal.co.uk/pure-luxury