For home-based agents, a supportive relationship with a luxury partner can help create those “pinch-me” trips that clients talk about for years to come. And, from providing the right service at the right time, to understanding the unique challenges and opportunities homeworkers face, trade-only operator Pure Luxury is dedicated to nurturing these critical relationships.
In this latest Pure Luxury Masterclass, we shine a spotlight on how Pure Luxury tailors its offering to homeworkers. Previously, we’ve looked at how Pure Luxury supports agents who are starting their journey selling luxury travel. And in the final instalment of the series, the Spring issue of TTG Luxury will see us discover how the team supports established luxury agents, along with details of an exclusive Pure Luxury Masterclass event scheduled for early in 2025.
Support matters
Pure Luxury works with all the top homeworking companies in the UK, and to reflect their growing performance, the operator introduced two trade partnership manager roles in 2019, with Nichola Marston supporting homeworkers in the north, and Hannah Eldridge focusing on those based in the south.
Eldridge says the dedication, expert service and care homeworkers provide their customers with makes them the natural partners for Pure Luxury. She explains: “We live in a 24-hour world and customers want support when it works for them, and homeworkers offer this without the restraint of office hours. Within the luxury market, they can really offer a personal, bespoke service.”
Designer Travel’s Roberta Comley has worked with Pure Luxury since launching her own homeworking business 10 years ago, and she predominantly books the UAE and Indian Ocean destinations.
“I know I will get the support I need,” she stresses. “Being a homeworker, all my business is built up on word-of-mouth referrals, and if people don’t have a great experience on holiday they’re not going to come back to me. I feel reassured that if I book with Pure Luxury, I will get that great feedback, and it will generate more business.”
Comley says she often turns to Pure Luxury for clients celebrating special occasions and groups, as the specialist concierge team help her secure rooms together, restaurant reservations, chauffeurs and more.
