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Five ways to sell Okinawa to first-time and repeat visitors to Japan

Partner Content Destinations
Abigail Healy
28 February 2025

A bountiful natural playground studded with ancient culture, adventure and a unique foodie scene, Okinawa has some of the world’s longest-living people. Bring the Japanese destination to life with our top selling tips.

Okinawa boasts an array of incredible historic, cultural and natural wonders

Comprising more than 160 inhabited and uninhabited islands, Okinawa is one of Japan’s 47 prefectures and is set between mainland Japan and Taiwan, surrounded by the East China Sea and the Pacific Ocean. Its islands span more than 1,000 kilometres from north to south and, between them, they offer an incredible choice of beaches, nature and gastronomy. 

Whether your clients are already fans of Japan and looking for somewhere new to explore or first-time visitors, there is plenty to pique their interest.