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Crystal celebrates 35 years – a landmark worth hailing for a cruise brand that almost didn't make it

Luxury cruise
Claire Dodd
2 September 2025

We sent Claire Dodd on a Crystal cruise from Copenhagen to see what the luxury line, which was acquired by A&K Travel Group following a bankruptcy in 2022, has to offer its clients in today's highly-competitive market.

Crystal Serenity seahorse pool deck
Crystal Serenity

Crystal has celebrated its 35th anniversary with a special sailing on its Serenity ship

I’m at a party that nearly didn’t happen. 

Showgirls in canary yellow feathers stand beside a cake shaped like a cruise ship. 

Streamers of fairy lights and a net containing hundreds of balloons are suspended below the lilac, teal, and gold stained-glass ceiling of Crystal Serenity’s atrium.