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The enquiries Travel Counsellor Katharine Totoni turns away: ‘Everybody's idea of luxury is different’

Business advice
Dea Jusufi
18 February 2026

Luxury agent Katharine Totoni believes turning away the "wrong" enquiries – from price-match requests to budget breaks outside her niche – has driven stronger profits, better clients and long-term growth.

Travel Counsellor Katharine Totoni headshot
(Credit: Katharine Totoni)

Refusing bookings is an exercise in "self worth", says this Travel Counsellor (Credit: Katharine Totoni)

Saying no to four enquiries in a single week might make some agents nervous. For Travel Counsellor Katharine Totoni, it confirms she is running her business "the right way".

Last week Totoni declined a budget Italy booking outside her product range; a Dubai trip she could not competitively price; an October half-term enquiry with an "unrealistic budget"; a cruise request to price-match a brand she "does not believe in".

Earlier in her career, Totoni would slip into a “transactional” mindset. This would be when she would accept enquiries to make ends meet.