Saying no to four enquiries in a single week might make some agents nervous. For Travel Counsellor Katharine Totoni, it confirms she is running her business "the right way".
Last week Totoni declined a budget Italy booking outside her product range; a Dubai trip she could not competitively price; an October half-term enquiry with an "unrealistic budget"; a cruise request to price-match a brand she "does not believe in".
Earlier in her career, Totoni would slip into a “transactional” mindset. This would be when she would accept enquiries to make ends meet.