Skip to main content

'We’re not here to compete with you': luxury operator moves to reassure agents after UK entry last year

Agents
Emma Dooney
10 March 2026

Captain’s Choice is eager to reinforce its commitment to the UK trade, seeking to bolster agent support following its initial entry into the market last year.

Woman with short brown hair smiling and man with glasses smiling

Cait Gargett and Bas Bosschieter have reassured agents that Captain's Choice will never steal their clients

The Australian operator, a specialist in all-inclusive luxury group travel since 1994, believes certain “misconceptions” still persist regarding its brand proposition.

“I think some people think we’re their competition, but we want to work with agents – not against them,” Cait Gargett, manager at Captain’s Choice, told TTG Luxury. “We will never try to poach agents’ clients. And if a client wants to rebook with us after booking through an agent, we will maintain that relationship with the agent.”

Gargett also reassured advisors that, despite the group nature of its journeys, Captain’s Choice clients socialise entirely on their own terms.