From targeted fam trips to generous incentives and a new loyalty programme, Abercrombie & Kent’s vice-president of trade sales and business development, Jennifer Charlton, has big plans to bolster the company’s trade presence.
After only four months in the role, Charlton is already reporting that more than 50% of A&K’s sales are coming from the trade – perhaps thanks to her hands-on approach and focus on developing relationships with key agents. In a short time Cox & Kings, in particular, has seen sales soar, doubling sales compared to this time last year.
