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Checking in and dining out at Nobu's first European city hotel

Luxury
April Hutchinson
20 July 2017

With more than 35 locations worldwide, Nobu is well known for its restaurants, but what does its London hotel look like? ttgluxury checks in

WEB-Nobu-Hotel-Shoreditch-Lobby.jpg

Anyone who has been into a Nobu restaurant will have heard the call “irasshaimase”, a welcome, or “come on in”, something commonly used all over Japan as customers enter shops and restaurants.

It acknowledges your presence and alerts other colleagues that someone is now here who might need attention – therefore I guess I was hoping to hear it as I walked into the new Nobu Hotel Shoreditch in London too.