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‘LA is always ready to roll out the red carpet’ – how the city is welcoming visitors back

Luxury
6 May 2025

After January’s devastating wildfires, the message is clear: the City of Angels is open for business and eager to welcome tourists. Laura Millar visits the city to find out more. 

Hollywood sign

LA is keen to assure travellers it's welcoming visitors with open arms

The news images were shocking: large swathes of LA were left reduced to rubble, following 14 separate wildfires that tore through neighbourhoods across from Pacific Palisades to Malibu. A devastating 50,000 acres of land were destroyed, 10,000 people were displaced, and 30 lost their lives as a result of the fires. 

Months on, the clean-up programme progresses apace off the back of the speedy early actions of Gavin Newson, governor of California, who moved quickly to launch groundbreaking recovery and rebuilding efforts to help the city get back on its feet. Today, the state is delivering what will become known as the fastest major disaster clean-up in American history.