The company said the brochure “reflects the growing demand” it has seen from clients for trips to the US since transatlantic travel reopened.

Lusso managing director James Weaver said: “We have grown substantially across all areas of the business in the last couple of years, however we saw that the US offered significant opportunities for us - both in terms of demand for the destination and as agents reconsidered their preferred supplier relationships.

“We’ve bolstered our already-strong team with a number of new senior travel advisors with decades of experience selling luxury, tailor-made trips to the United States. We’ve expanded our product team to allow

Sarah Gibbons to focus exclusively on growing our US portfolio.”

The US brochure features new additions to Lusso’s US portfolio, including the state of Utah and the cities of Seattle and Philadelphia. The operator also plans to introduce more areas of the US to its website, including the Capital Region covering Maryland and Virginia, as well as the Great American West area (Idaho, Montana, North Dakota, South Dakota and Wyoming).

Lusso is expanding its Canada coverage as well, with more destination specialists available to put together bespoke luxury holidays. A dedicated Canada section is soon to be launched on the operator’s website.

The expanded US brochure is available for agents to rack in-store or an online version can be downloaded and shared.