Restaurant dedicated to sustainability to open in Mayfair

The concept behind Fallow was initially created five months ago, and since then has inspired a series of events including a two-week residency at Carousel London in Marylebone, a guest collaboration with Adam Handling and a two-month pop-up at Crispin.

Croft and Murray are backed by a chairman, James Robson, who said: “From the first moment I met Jack and Will, it was abundantly clear they are incredible chefs. What stands them apart is their genuine commitment to the environment and sustainability.

“I instantly knew we would work together to launch not just a restaurant but to sincerely help raise awareness of the need to disrupt and effectively challenge and change our consumption habits.”