The campaign will target three key markets, families, 18-24 year olds and over 55s and will combine national media, including The Telegraph and The Mail on Sunday, as well as targeted online advertising.

It will also urge consumers to look for the logo and ensure they book with an Abta member in the run up to the peaks period and throughout January.

January will also see the association run its earlybird campaign which encourages consumers to book their holidays early.

It will be run via abta.com/earlybird and will be supported by targeted online advertising. It is the third year the campaign has run.

Victoria Bacon, Abta head of brand and business development, said: “Our travel with confidence message really underlines everything we do for consumers and this campaign will bring that to life at a pivotal time for holiday bookings.

“I would encourage all members to ensure that they are using the new logos and branding, the Abta brand enjoys excellent public recognition and this campaign aims to deepen understanding, reminding people why they should look for the logo when they book.”