Lo Bue-Said, Advantage’s chief executive, criticised the government’s “messaging” about travel in recent days, as the Omicron variant spreads rapidly across the UK, and added the sector had effectively been “shut down by stealth”.
“We need a bit of calm and a pragmatic approach by the government,” she told TTG. “We need a coherent policy to ensure it’s meaningful, with advice that can be followed and not panic.
“Clearly, the last 10 days have had a really detrimental effect on confidence. In the lead-up to Christmas people are taking a cautious approach and there’s been the knock-on impact of Spain and France introducing different restrictions.”