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Advantage records five-fold £550 million increase in annual turnover

News
James Chapple
14 May 2025

The Advantage Travel Partnership has revealed its annual turnover increased by £550 million during its 2023/24 financial year after welcoming more than 50 new branches to its network – more than five times the £100 million uptick it recorded the previous year.

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Advantage chief executive Julia Lo Bue-Said

The growth, which came in the period from 1 October 2023 to 30 September 2024, spans both Advantage’s leisure and business travel segments, and comprises existing members expanding their operations as well as new businesses joining the network.

Chief executive Julia Lo Bue-Said hailed it an "extraordinary achievement". "At our Cancun conference last year, we announced a £100 million increase in UK turnover for the prior financial year," she said. "This year’s result is five times that figure."