The growth, which came in the period from 1 October 2023 to 30 September 2024, spans both Advantage’s leisure and business travel segments, and comprises existing members expanding their operations as well as new businesses joining the network.
Chief executive Julia Lo Bue-Said hailed it an "extraordinary achievement". "At our Cancun conference last year, we announced a £100 million increase in UK turnover for the prior financial year," she said. "This year’s result is five times that figure."