A survey of 2,000 UK adults, commissioned by Advantage ahead of its 2025 conference in Malta, highlights how travellers are increasingly turning to agents with years of disruption fresh in their minds.
Nearly a quarter of respondents said they had experienced issues with their accommodation on a recent holiday, while 19% encountered problems relating to their flights.
Among those who encountered challenges, more than a third – 33% – said they turned to their travel agent for help. And of that 37%, some 86% said the agent succeeded in resolving their issues.
