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Tui claims market share gain despite reluctance from some families to book

Operators
Gary Noakes
14 May 2025

Tui has warned of pricing pressures in some family destinations as it revealed the summer 2025 market had returned strongly following the late Easter this year.

Sebastian Ebel Tui

Tui's Sebastian Ebel admitted concerns remain about the 'lower end' of the family market despite a recent bookings spike (Credit: Tui)

Tui Group chief executive Sebastian Ebel said global travel demand was “robust”, but agreed there had been some reluctance to book from families earlier this year.

Ebel said the lower end of the family market was “where there could be some signs that it is more challenging”.

Destinations like Bulgaria, Tunisia and Egypt were proving cheaper alternatives to the western Mediterranean, according to Ebel, who added: “Customers who have a budget will get something, maybe a different destination but the same quality of product.”