Adventure travellers have funds and are keen to holiday, but three big barriers remain to their spending, research has found.
A survey by Aito and Spike Insights found 84% of those who had previously booked with an adventure travel company said they had not been financially affected by the pandemic, with the majority saying they would travel “once I feel the time is right”.
However, the “big three”’ barriers – being vaccinated, low infection rates and Covid-valid insurance – remain.
The findings were revealed to the inaugural virtual Adventure Travel Networking conference and marketplace.
ATN founder and director Pru Goudie said: “Get these three things in place and we could see the opening of the floodgates.”
Spike Insights also found 70% planned to travel with companies they trusted and 91% were likely to book again with the brand that sent them the survey. Nearly all respondents – 94% – said they would spend the same or more when they travelled again.
Spike Insights concluded: “The market for your type of holidays is resilient.”
TTG was trade media partner to the ATN conference and marketplace.