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Agent claims high street jump has helped grow 'five-figure' bookings

News
Harry Kemble
10 June 2025

A homeworker, who took the plunge and made the jump onto the high street last year, has seen her sales go up by about 50% since making the switch, and believes clients have more confidence to book big in her new retail environment.

Liz Houston and Nichola Roberts, Houston Travel Emporium, June 2025

Liz Houston (left) with Nichola Roberts at the agency's first branch near Shrewsbury town centre (Credit: Houston Travel Emporium)

After years of encouragement from her husband Jason, Liz Houston finally identified the perfect site for Houston Travel Emporium’s first branch in Bank Farm Road near Shrewsbury last April.

Houston told TTG that while working from home had its perks, she believes having a bricks-and-mortar shop has given her valued customers more confidence to make bigger bookings. “I’ve done two bookings worth five-figure sums which I might not have been able to do at home,” she said. “One was a HX booking and the other was Regent Seven Seas.