The association’s latest survey polled 28,500 respondents – customers or contacts of around 50 Aito tour operator and agent members – 87% of whom were aged 50 and over.
Four in five respondents (80%) said they wanted to travel again as soon as it is possible, with 94% stating they were likely to spend the same amount – or more – on a holiday as they did when they last travelled.
Some 60% of those surveyed said they were likely to book with a specialist operator, up from 38% in 2019, while those who said they were likely to book directly with an airline has fallen to 39% from 62% in 2019.
