Cyplon Holidays, Nordic Experience, Azure Collection, Chic Locations, Real Holidays and Western & Oriental are all now members of the association.

Aito executive director Kate Kenward said: “Aito welcomes these new members to its wide-ranging portfolio of specialist travel curators, all of which offer quality holiday experiences along with outstanding service and expertise.

“Any travel agent which seeks to offer its customers something slightly different from the norm, while earning great commission on high-yield holidays, should place Aito members first on their preferred partners list.

“Aito members really know their stuff, so travel agents will be guided through any challenging itineraries if necessary and will be provided with some key selling points to help drive the sale home.”

I’ve always believed Aito must stay fresh if it is to be at its most effective, so it’s good to see some new members join