Norris (formerly known as Andrea Clayton-Norris) has taken on the newly-created role of head of business development, to “further strengthen the company’s relationship with the travel trade industry”.

Norris spent 20 years as head of insurance and travel trade partnerships at Holiday Extras before spells at Citybond Suretravel and, most recently, Affordable Car Hire, which she joined in November as business development director for new division, AffordableXtras.

Andrea said she has long-been an advocate of AllClear’s approach, offering valuable solutions to travellers with medical conditions.

“I am looking forward to working with new and existing distribution partners to promote AllClear’s product range,” she said.

“I am particularly impressed by the technology used to provide partners with straightforward sales solutions, using at-a-glance pricing for clear and appropriate cover.”

Chris Wacey, AllClear co-founder and chief executive, added that the new role had been created following a renewed company focus on partnerships within the travel trade industry, specifically with cruise travel agents.

“Andrea’s reputation, wealth of experience and expertise put her in an excellent position to help drive business within certain key sectors, notably cruise, which tend to be extremely popular within our customer base,” he said.

Norris is a member of the Institute of Travel and Tourism (ITT).