The Portugal and Madeira specialist is offering £60pp on deposits and will be sending reps out to meet agents in the North East, West Yorkshire, the Midlands and along the south coast
The operator is also planning to add Cape Verde to its programme during 2016.
The announcement comes following the operator’s move of its head office from Gloucester to Kinston upon Thames.
Managing director Chris Busuttil said: “In 2016 Atlantic Holidays will celebrate 25 years of providing great value, high quality holidays to Portugal and Madeira and it’s time for us to re-enforce our message and remind the trade that we are the No 1 specialist operator to these two hugely popular destinations.
“We launched our new booking website this year but we wanted to ensure that it was fit for purpose before we started to shout about it.
“By offering a low deposit backed up with our price parity guarantee, a new booking system, excellent commission levels and our expert knowledge of these two hugely popular destinations we want agents that think Portugal and Madeira to think Atlantic.
“There are flights to Portugal and Madeira from almost every UK airport and combined with our huge choice of accommodation I know that we can cater for every agent’s needs.”
The operator has certainly got the right message for independents so it will be interesting to see if they’re listening
