Founder and chief executive Oliver Brendon said the time had come to drop “direct” from its name amid the vast growth in online sales and mobile ticketing technology in lieu of “direct” physical ticketing.
The company, founded in 2002, currently sells more than one million attraction tickets a year.
“When I started the business, our key message was that we delivered hard-copy attraction tickets ‘direct’ to the customer, avoiding queues in-resort or having to redeem vouchers at the gate,” said Brendon.
“It also meant people could book independently of their tour operator package, which was rare at that time.
“Some of the major theme parks and attractions, such as Walt Disney World Resort in Florida, still provide branded, tangible, gate-ready tickets, which our customers love to receive in the post.
“But, as technology has evolved, we have invested in more innovative and sustainable ways to satisfy our customers’ needs, providing instantly available, mobile friendly and gate-ready e-tickets.
“Behind-the-scenes work on areas such as live calendar and pricing integrations with suppliers and mobile technology means we’ve expanded to become the go-to website for everything from Broadway show tickets to multi-attraction sightseeing passes in London, Paris or Rome.
“While theme park tickets remain a core part of what we do, we felt the time was right to drop the ‘direct’ from our name and move forward with our new-look branding.”
It comes after the company in 2017 expanded to offer Orlando theme park hotel and ticket packages, complete with early park entry, free dining and express queuing, becoming a fully bonded Abta member in the process to guarantee financial security.
The relaunch coincides with an expansion into selling hotel and ticket packages at Disneyland Paris, moving the business a step closer to becoming “the leading provider” of theme park packages in the UK.
AttractionTickets.com now sells all six Disneyland Paris properties plus Disney’s Davy Crockett Ranch and Les Villages Nature nature resorts.
