The deal allows Cook to sell Attraction World’s range of more than 20,000 tours, activities and attractions across 70-plus destinations. Attraction World will also supply ticketing technology to Cook.
Initially Cook will sell Attraction World’s inventory through a “white label” platform before switching to a full API integration into its online portals.
Oliver Nicholls, chief commercial officer at Attraction World, said: “It is great to partner with Thomas Cook again after previously working together for many years.
“We are eager to move into phase two of the project to deliver our market-leading holistic API which will add experiences to the customer journey whether at time of booking, at the airport or in-destination.”
David Scott, Cook’s head of ancillaries and financial services, added: “Working with Attraction World opens up a host of great experiences for customers to choose from and, as we open up more destinations as government restrictions change, customers can pick from some of the most popular parks, museums and experiences across the world.”
Meanwhile Cook has signed a “strategic partnership” with bed bank Hotelbeds giving access to 180,000 hotels around the world.
The OTA is also working with London-based travel tech firm intuitive to provide reservation technology.
