The bed bank debuted a new logo, colour scheme and strapline “Like a dream” at the TTG Top 50 Travel Agencies ceremony on Thursday (25 April), which national account manager Nicola Harper said was more representative of the quality of product and service it provides its agent partners.

“It’s a fresh look and feel for the business after 18 years,” she said. “The strapline says it all – we want to be the provider of dream holidays and hotels. And we think that the booking journey for agents should be like a dream too.”

The new branding will be consistent across the business, said Harper, from its new website, which will go live “over the next couple of months”, through to its social media and external communications.

Harper explained the website would feature new search functionality with more ways to filter the results while presenting in a more user-friendly manner. “We’ve been consulting our agent partners on what they want from their dream website,” said Harper.

More than 500 independent agents have now signed up to Beds With Ease’s dedicated agent Facebook page, which Harper said had become an “invaluable” resource both for its partners and the company since it was launched in January with a 90%+ rate of engagement with posts.

Harper said the page gave agents prompt, direct access to the company’s 12-strong trade team – which Beds With Ease plans to grow – and would be a platform for new agent initiatives and incentives running alongside the rebrand.

She added the business had also grown its contracting team “massively” over the past 12 months. “We have so much more experience and buying power out in resort now,” she said. “It means we can offer our agent partners even better rates. It’s a very strong selling point for us.”

Beds With Ease has also committed to maintaining its UK-based 24-hour support teams to ensure consistency of service to agents. Harper added the business would reveal further details of its proposed new destinations in due course.