Brand USA’s president and chief executive Chris Thompson has moved to reassure visitors and trade partners to the US that the upcoming election will not derail the success that the marketing agency is having is increasing visitor numbers to the US. He was addressing fears raised by international markets that have come under attack from Republican candidate Donald Trump in the past.
“We know we will have a new commander in chief, but it’s still a long way until November,” he told delegates at IPW, currently taking place in New Orleans.
“We’re confident we will have a supportive and great relationship, with that new commander in chief, whoever that is.”
Although Brand USA was initially inspired by democrat Barack Obama, Thompson said the prospect of a Republican leader in Donald Trump was not a concern.
“We have a more compelling story as a result of this administration, which can be passed on to the next. We’re confident with our abilities that we can help shape the approach [whatever happens moving forward].”
He also made the point that many of Brand USA’s key supporters and contacts were career service agencies, which brings stability when a government changes. “These people do not change jobs when a new government is voted in.”
