The Sunflower lanyard is worn by passengers as an indication they may require additional support, assistance or more time while travelling.
The airline’s new partnership with Hidden Disabilities Sunflower will see the organisation’s videos embedded into BA training modules and the airline’s staff intranet. It will detail what an invisible disability is and how to approach and support customers wearing a Sunflower lanyard.
Tom Stevens, BA’s director of brand and customer experience, said: “Almost half a million customers who require additional assistance fly with British Airways each year.
