The Sunflower lanyard is worn by passengers as an indication they may require additional support, assistance or more time while travelling. 

The airline’s new partnership with Hidden Disabilities Sunflower will see the organisation’s videos embedded into BA training modules and the airline’s staff intranet. It will detail what an invisible disability is and how to approach and support customers wearing a Sunflower lanyard.

Tom Stevens, BA’s director of brand and customer experience, said: “Almost half a million customers who require additional assistance fly with British Airways each year.

“We’re proud to be the first UK airline to partner with Hidden Disabilities Sunflower and are committed to doing everything we can to support customers who may need additional assistance as part of our BA Better World programme, so they can have the best possible experience when travelling with us.”

Paul White, Hidden Disabilities Sunflower chief executive, said: “I am delighted that British Airways is the first UK airline to launch the Sunflower. 

“As well as being supported at over 130 airports globally, people with non-visible disabilities wearing the Sunflower will now be supported on British Airways flights.

“This a significant step in our goal for Sunflower wearers to be confident to travel independently knowing that they will be supported when they need to be.”