The comprehensive kit includes a host of tools and marketing collateral, featuring a dedicated communications guide in addition to a number of recommended itineraries for agents to promote.

Claire Stirrup, director of sales, Celebrity Cruises UK and Ireland, said: “Celebrity Cruises has a long-standing commitment to supporting diversity. We have invested in and supported a number of initiatives as part of this and the development of the LGBT+ toolkit is an important next step.”

Selected itineraries include example Signature Event Sailings, with guests being given the opportunity to celebrate the Chinese New Year as part of 14-night China, Vietnam and Thailand sailing and experience all the fun of carnival in Rio with a 14-night South America and Carnival sailing as just two exciting options.

The toolkit also comprises a bank of images including destinations, onboard images and Rainbow Celebrity Cruises logo.

Stirrup added: “We are keen to provide our partners with the knowledge they need to market to the LGBT+ traveller and to ensure they have the tools in place to do so. 

“We are keen to be the cruise line of choice for LGBT+ guests and are passionate about supporting agents in selling to this audience. The toolkit has been designed to be both informative and inspirational and we look forward to working with agents to continue this important area of training in the future.”