To be in with a chance of winning 25,000 points to redeem as £250 on their Celebrity Rewards Mastercard, agents will need to make as many bookings as possible between 1 June and 31 July across any of Celebrity Cruises’ fleet. Bookings must be claimed via the Celebrity Rewards website by 7 August.
Celebrity will also be giving away a select number of "wild card" places throughout the campaign. All winners will be announced in mid-August.
Throughout the campaign, partners can earn £20 for each The Retreat suite booking, £15 for each Aqua Class booking and £10 for each booking in a balcony and Concierge Class stateroom, across any sailing year through to 2024.
The line will also run a series of incentives featuring prizes inspired by some of its onboard partnerships.
Every week in June, one agent who claims a new Europe booking via Celebrity Rewards will win a Peloton Bike along with a 12-month all-access membership, worth more than £2,000. The weekly winner will be randomly drawn and announced on Celebrity’s agent Facebook page.
Speaking to TTG about the new campaign, Celebrity Cruises head of sales Nicola McNeish said the incentives come as a thanks to agents for supporting the brand throughout the pandemic.
"Agents are critical to us," she added. "They have been integral in the launch of Celebrity Beyond and the whole reason we were able to bring the vessel to Southampton last month was because of the support we’ve had from our trade partners.
"Come June we will have every ship in our fleet back to sailing, and we couldn’t have done it without our agent partners, they are so critical to us and that’s why we’re kick-starting our Celebrity Moments incentive schemes in June."
According to McNeish, Celebrity will imminently launch its programme of ship visits for 2022, where agents will have the chance to visit Celebrity Apex and Silhouette in Southampton.
"If we have any partners who are wanting to get on one of our ships I would encourage them to speak to their account manager because there are opportunities to get onboard for their own holiday to see what we’re all about first-hand," McNeish continued.
"We had 1,500 [agents] on Beyond last month so that was a great chance to showcase what Celebrity, and new luxury, is all about, so they can confidently talk to their customers about it."
The line has also launched its Feeling Like a Guest (FLAG) training programme, designed to help agents experience a Celebrity cruise from a customer’s perspective.
From 1 June the line will launch a new digital selling guide, which includes information on how to sell Edge-series with confidence, Celebrity’s onboard sales programme, itinerary highlights and pricing options.
